On Tuesday, October 4, the Global Start Up Program landed in South Korea, more precisely in Seoul, the country’s largest hub of research and technological innovation.

Eight innovative Italian startups are the protagonists of the two-month journey in the capital at Awesome Ventures, among the South Korean excellences in incubation and acceleration of new businesses. Awaiting the young companies is a packed in-person calendar of activities, including mentoring sessions, workshops, networking events and meetings with potential investors and corporations.

The selected startups come from a wide range of operating sectors, from ICT to e-commerce, from Greentech to IOT.

TacyPet revolutionizes the way people take care of their pets through a high-tech kennel that features an integrated sensor camera capable of monitoring several variables (outdoor temperature and humidity, pet’s weight, anxiety, emotional status). The data can be viewed in real time via an app.

Coding Moth works on several software engineering projects including RaceGet, a tool designed for e-commerce platforms and websites to facilitate the management of large volumes of customer requests. The applicability of such software, which has already been tested on the MioMio e-commerce platform, is not limited to specific markets, but is also suitable for international markets.

Astrakode’s goal is to offer solutions aimed at streamlining business modeling for enterprises through abstraction and low-code, including Astrakode Blockchain, a platform aimed at providing assistance in the area of blockchain networks and smart contracts.

Ta-Daan Media acts as a real digital showcase in order to tell the story of contemporary craftsmanship in an innovative way and, being able to rely on a dense network of the best Italian artisans and brands, to spread these products through its e-commerce platforms.

And again, Green Being is a green tech startup whose goal is to improve our lives in the places where we spend most of our time, our homes and workplaces, thanks to a particular technology that aims to prevent stress, aging and pollution-related diseases, through self-healing biofilters that allow it to capture moisture and bacteria in the air.

Shopthelook aims to transform the way people think about and shop for Made in Italy fashion and design products. Using virtual and augmented reality, the startup offers its customers a digital place, the Shopping District, where they can showcase their items within customized 3D boutiques.

Operating both online, on its own e-commerce platform, and offline in major European cities, the mission of Endelea, a startup engaged in the B2B and B2C fashion sector, is instead to generate a positive impact in the industry, creating development in both the social and economic fabric, with a special focus on Africa.

Rounding out the cohort is Ad-Hoc Atelier, which places the combination of “Made in Italy” and “innovation” at the center of its project. Having its own marketplace, from the most sought-after garments to accessories, from bags to footwear, for both him and her, the startup tells the world the stories of Italian artisans through their own products.

Promoted by the Italian Ministry of Foreign Affairs and International Cooperation and the ICE Agency, the Global Start Up Program is once again confirmed as a very valuable opportunity from the perspective of technology and innovation for innovative Italian companies, whose work can contribute significantly to the economic and social substrate of the country.